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Artistic flamelily flower

I Light Fires for a Living …

(The Good Kind!)

Helping women in small businesses reset self-leadership, reignite clarity & reinvent how they lead…with soul,
strategy & sustainable systems!

You're not stuck.
You're scaling.
Evolving.
Craving change that actually fits.

Let’s make that next chapter a powerful one.

Artistic flamelily flower

Recent Feedback

⭐️⭐️⭐️⭐️⭐️

BEFORE:
“I’d tried so many things before, but nothing ever stuck.
I felt like I had to 'fix' myself.”

AFTER:
“Chelle held space without judgment, brought her spark, and
helped me see my next chapter
didn’t have to wait.”

Artistic flamelily flower

– LG, SME Consultant

You’re Ready for More…But Something’s Holding You Back

You’re ambitious, capable & driven...
but constant change, system overload or resistance from others has left you stuck.

You crave clarity & control…
but self-doubt, fear of making the wrong move, or feeling unseen keeps you spinning.

You’ve tried job boards, pep talks & podcasts…
but nothing’s shifted.

You don’t need more noise. You need clarity, self-leadership &
a plan that actually fits where you are & need to be!

Artistic flamelily flower
Artistic flamelily flower
A wooden desk with a laptop displaying a document titled 'Hello & Welcome,' a pink coffee mug, a red leather-bound notebook, and a large white vase holding a bouquet of red and yellow flowers. The background appears to be a cozy kitchen or home office area.
Close-up of a hand sticking a blue sticky note with 'Positive Thinking' written on it onto a wall filled with various colorful sticky notes with motivational messages and to-do lists.

Coaching, Mentoring & Mindset Support That Works


I’m Chelle - your coach, mentor & soul + systems scaling partner in change!

I help women in small businesses turn uncertainty into opportunity with clarity, confidence & momentum.

Through my “Reignite YOU Programme”, I help you:

🔥RESET: uncover strengths, flickering areas, values & mindset blocks
🔥REIGNITE: shift perspective, build resilience & self-leadership
🔥REINVENT: take bold action aligned to your purpose

Don’t just survive change…OWN IT!

⭐️⭐️⭐️⭐️⭐️

BEFORE:
“I felt stuck in overthinking and lacked confidence to make
clear decisions about my future”

AFTER:
“Chelle helped me reconnect with my purpose, challenge self-doubt & walk
away with tools I still use today.”

- KR, Financial Services
Risk Consultant

Recent Feedback

Close-up of a glowing, multi-colored flower with ruffled yellow and orange petals and long, thin stamens against a dark green background.

Not sure where to start?

Take the SOUL Sync Quiz…
it’s a 2-minute check-in to spot what’s flickering underneath the surface.
Whether you're spinning plates,
second-guessing your
next step, or struggling to lead with
clarity, this light-touch tool will
show you where
you most need a reset, a reignite,
or a reinvention.

What you’ll get:
💚 A personal insight summary
💚 My tailored take on what's getting
in the way
💚 A gentle nudge toward what’s next

→ Take the SOUL Sync Quiz today &
discover what’s really keeping you stuck …

A winding dirt path leading up a grassy hill with a large tree at the top, during a vibrant sunset with colorful clouds in the sky.

Every journey with FlameLily Coaching is unique…
…but your transformation unfolds across 3 powerful milestones.

This is where hesitation turns to momentum,
confusion shifts to clarity,
& uncertainty becomes purposeful action.

This is your roadmap to lasting change -
one aligned, empowered step at a time.

Change doesn’t happen in a vacuum.

We live & lead within systems (workplaces, teams, communities, even society).

So when you grow in clarity, confidence & mindset…
…you don’t just shift your own story.
…you spark ripple effects that fuel meaningful change far beyond yourself.

  • Silhouette of a multi-directional street sign against a colorful sunset sky.

    Milestone 1: FACE the Change →


    Rediscover your strengths & calm the chaos

    You’ll hit pause on the noise & reconnect with your values, identity & inner clarity.
    This is where you stop sweeping things under the rug & finally face what’s been holding you back…without judgment.

    With guidance, you’ll uncover what’s fuelling overwhelm or uncertainty so you can:

    Feel grounded & focused

    Lead yourself through change

    Set meaningful boundaries

    Influence how you communicate & show up in your world

    You’ll feel clearer, calmer & back in control…
    ready to take ownership.

  • Silhouettes of five people helping each other to climb a mountain at sunrise, with a colorful sky and mountains in the background.

    Milestone 2: SHAPE the Change →


    Build momentum & rewrite your story…

    We’ll use mindset tools, coaching models & tailored strategies to challenge your saboteurs, reframe stuck stories & activate your resilience.

    This is where your confidence grows…not from pep talks, but from powerful shifts in how you think, speak & lead.

    Whether you’re navigating a personal challenge or leading a team, this milestone helps you influence more than just your own journey…it shapes the culture around you.


    You’ll feel confident & ready to lead with impact…from the inside out.

  • A dirt road winding through a grassy field under a dramatic sky filled with bright orange and red clouds, with the sun shining through near the horizon.

    Milestone 3: BE the Change


    Own your next chapter & lead with intention…

    This is where clarity turns into action. We’ll co-create a soul-led, systems-savvy plan aligned to what matters most…whether you're scaling a business, shifting careers, or sparking cultural change in your organisation or community.

    You won’t just adapt to change.
    You’ll own it…with structure, courage & self-leadership that lasts.


    You’ll feel empowered, energised & in control…
    with change that actually sticks.

Recent Feedback

  • 💥 From Emotional Fog → Emotional Intelligence

    Before: “I was stuck in unhelpful patterns and couldn’t
    see the way forward.”


    After: “I reframed what was holding me back - it was practical,
    powerful and refreshingly real.”


    – DC, Quality Assurance, Mechanical Engineer
    ⭐️⭐️⭐️⭐️⭐️

  • 🔓 From Playing Small → Thinking Bigger

    Before: “I kept myself small and second-guessed my potential.”


    After: “Chelle challenged me to think bigger, helped shift
    my mindset and feel powerful without feeling broken.”

    – JW, Small Business Owner
    ⭐️⭐️⭐️⭐️⭐️

  • 🔥 From Overthinking → Decisive Action

    Before: “I was spinning in my head, unsure how to move forward.”

    After: “Chelle brought empathy and stretch. It felt like being
    seen by someone who really got it.”

    – SP, Small Business Owner
    ⭐️⭐️⭐️⭐️⭐️

Stylized red and black rose with gold leaves on a black background.

This logo isn’t just a pretty visual…

…it tells the story of how I help you create meaningful change!

The heart-shaped flamelily reflects strength, bold transformation & a nod to my Zimbabwean roots.
The hands represent the space, support & partnership I bring - because you don’t have to do this alone.
The flame symbolises reignition - that moment you reconnect with clarity, confidence & purpose.
The path is yours - sometimes winding, often uncertain, always worth walking.

I’ve been in your shoes!
28 years navigating high-stakes change, shifting priorities, micro-management & leadership cultures that left people second-guessing themselves.

Now I support ambitious & values-led women - ready to stop firefighting & start leading change that lasts…
…with confidence, structure & soul.

This isn’t off-the-shelf coaching. It’s structured, personalised support that helps you:

Get clear on what matters | Communicate with confidence | Tackle resistance with courage |
Align your goals with real impact | Lead yourself & others with intention

Because real change doesn’t come from ticking boxes…
…it takes heart, boldness & the right kind of support…
…that’s the FlameLily way.

A woman with curly hair and glasses typing on a laptop at a desk with a bouquet of flowers and a red mug in the background.

  • I work with self-aware, soul-led women in small businesses…
    …whether you’re founding, leading, or holding things together behind the scenes.

    You’re the one others turn to. Now it’s your turn…
    …to reset, reignite & lead from a place that feels true to you.

  • “You’re not looking for surface-level advice & I don’t offer it.

    I bring nearly 30 years of lived experience in real-world change (hello, corporate chaos survivor), backed by tools that blend structure with soul.

    This isn’t just coaching…it’s mentoring, strategy & deep partnership that meets you where you are”.

  • I get it…coaching is an investment. But if you’re stuck, stressed, or circling the same problems, how much is that costing you in time, energy, or missed opportunity? My clients don’t just “talk it out”, they see results. Plus, I offer a flexible Programme & incentive pricing for those ready to spark change now.

  • You’re not looking for fluff…& I don’t offer it. I bring nearly 30 years of real-world change experience (hello, corporate chaos survivor), combined with powerful tools & a no-nonsense, empowering approach. You get coaching, mentoring & training that’s personal, practical & purpose-led …so what you need…not just another tick-box programme.

  • Change is a process…not a magic wand. But if you show up & commit, I’ll be with you every step of the way. Together, we’ll build the mindset, strategy & momentum you need to move forward. No pressure. No cookie-cutter. Just grounded, guided growth.

  • Been there.

    My clients often come to me after trying “all the things.”

    What’s different here? It’s not a script. It’s personal, practical & grounded in real-world change.

    We don’t just talk change…we create it. With space for your story, clarity for your systems & support that sticks.

  • Yes.

    You’re not the problem…the system needs a shift.

    Together, we’ll make sense of relationship dynamics, shifting expectations & culture gaps, so you can lead with confidence & influence change from the inside out.

  • “Coaching isn’t just a last resort…it’s a power move.

    My clients aren’t broken. They’re brave. Ready to grow, lead with intention & move from holding it all to owning their space with clarity.

    This is for those who think deeply, carry responsibility & know it’s time to reset or reignite…in life & in leadership.”

  • You’re in the right place.

    Most of my clients don’t ask for “coaching”, they say:
    🔥 “I’m carrying too much.”
    🔥 “I’ve lost clarity or confidence.”
    🔥 “I know something needs to shift, but I’m not sure where to start.”

    That’s where I come in. As your clarity co-pilot, I’ll help you lead the change you want to see -
    in yourself & your world.

  • Some might.

    But your growth isn’t up for group consensus.

    Coaching isn’t a sign of struggle…it’s a choice to lead better, live bolder & grow wiser.

    Let them judge. You’ll be building something that matters.

Ask me…

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Empty white image with no visible objects or details.

Recent Feedback

⭐️⭐️⭐️⭐️⭐️

BEFORE:
“I felt stuck in overthinking & lacked confidence
to make clear decisions.”

AFTER:
“Chelle helped me reconnect my purpose, challenge
self-doubt & walk away with tools I
still use today.”

– AHP, Small Business Coach

Change Is Knocking…Ready to Face It, Shape It & Be It?



Change doesn’t wait for perfect timing - it thrives when you do.
Whether you're navigating a shake-up, a “what-now?” moment, or you're just done doing things the hard way…
…I help women like you make change work.
You're not stuck…you're just ready to lead differently. I’ve seen what breaks systems
(hello micromanagement, murky politics & fear-led leadership).

But here’s the truth:
It’s not more processes or training…it’s people.
1. People with clarity
2. People with confidence
3. People with the courage to lead change - for themselves & the systems they shape

What I Bring (besides fire):

🔥 Whole-Person Coaching - You're not a job title. I coach the whole you: mindset, emotions, beliefs, behaviours.
🔥 Self-Leadership Mastery - From Learn → Adapt → Master. No buzzwords. Just breakthroughs.
🔥 Agile Thinking, Applied Practically - Flex without burnout. Communicate. Decide. Influence.
🔥 Systemic Impact - You shift. So does your business, your culture, your outcomes. That's reinvention.

Who I Work With:

Women who carry a lot…responsibility, heart & desire to do things better. Here’s who usually lands in my world:
💚 Small business owners ready to lead with clarity, not chaos…even when the pace is fast & the To-Do list never ends.
(You're shaping the big picture & need your energy to match it)
💚 Team-based changemakers juggling influence, internal politics & the emotional load of “holding it all together.”
(You're the glue & it’s time someone supported you)
💚 Seasoned solopreneurs ready to shift from overthinking or second-guessing into confident action.
(You’ve done the inner work, now you want structure, stretch & support to scale.)

What You’ll Walk Away With:

✔ A roadmap that makes sense to you
✔ Confidence rooted in self-trust, not “fake it” fluff
✔ Tools that work with how you think, lead & decide
✔ A shift that lasts - for you & the systems you move through

Let's spark change that sticks - from the inside out.

A digital artwork of a glowing, fiery DNA double helix with sparks and particles floating around in a dark background.
Sunset sky with orange clouds and a hopeful message saying, 'You can'.
Artistic flamelily flower
Artistic flamelily flower